We believe that a key part of our success is The HORAN Way. It sets the standard by which individual and team performance is measured and rewarded. The HORAN Way is embedded in the way we operate and in the value we create for our clients and the communities where we live and work.
We protect your future, today.
HORAN helps clients develop plans to impact healthcare costs, protect wealth and insure lives. It's the foundation of what we do. Our drive for incessant improvement translates to our ability to fulfill our first fundamental value—“Do what’s best for the client, always”.
What matters most, each and every day, is helping our clients address three of life’s greatest challenges. We provide access to high quality affordable health care through the bridge of insurance. We provide planning and investment guidance to build wealth for your retirement and ultimately for the next generation. We design insurance products and services to mitigate the risk of living too long, dying too soon or becoming disabled.
But there's a "why" each associate embraces that goes beyond simply providing plans. We believe good health and true wealth create a better quality of life for our clients and their families. That is why we come to work each day. At HORAN, we're in the business of Health, Wealth and Life.
Since 1948, we’ve been guided by five core values: integrity, commitment, accountability, corporate social responsibility and innovation.
Embracing these core values keeps our clients at the center of everything we do. They are embedded in the way we operate and in the value we create for our clients and the communities where we live and work.
But what do those values mean in action? We are guided by 27 Fundamentals that are engrained in how we live out these values each and every day. We call it The HORAN Way.
At HORAN, we believe good health and true wealth create a better quality of life for our clients and their families. In 2023, we’re celebrating our 75th anniversary as an independent, trusted advisor with four locations across Ohio and Northern Kentucky. We provide dedicated service, support, and partnership to clients in employee benefits, retirement plan consulting, wealth management, and life insurance for estate and business planning. The HORAN Way sets the standard for the service and dedication we offer our clients and the communities we serve.
Great-West Life Assurance Company, headquartered in Winnipeg, Canada, opens an office in 1948 at Fourth and Walnut in Downtown Cincinnati. Jack Horan worked at Globe Furniture and sold office furniture to Great-West Life. The company recruited Jack to join their business and he began selling insurance in 1948.
Jack and Elaine Horan attend The Great-West Life Eastern Regional Convention at The Greenbrier in April 1951. Jack is one of only six representatives from the state of Ohio who qualifies to attend the convention.
Great-West Life enters the 403(b) business selling variable annuities to complement its other offerings of life and group insurance.
"The basic foundation of HORAN was in place before I got here. The missing component was a strong team to facilitate the three practices of health, wealth and life. I wanted to create an organization that would alleviate the pressure of my father doing it alone."
- Terence L. Horan, CLU, ChFC, CAP
President and Chief Executive Officer
Terry earns the designation Chartered Life Underwriter which is a designation indicative of the highest education achievement in life insurance marketing.
The business incorporated becoming HORAN Associates, Inc. and expanded to add new clients and employees under the new legal status.
Doug Miller joins HORAN Associates, Inc. to lead the Employee Benefits Department.
"We are grateful for our long-term partnerships because the customers of the early days allowed us to get customers down the road. Back then, it was one brick at a time, and I'm grateful for those early bricks."
Former Executive Vice President & Partner, Now Retired
HORAN Associates, Inc. moves from the Downtown Cincinnati office to Kenwood, Ohio, to accommodate a growing staff and to be more accessible for clients.
HORAN Securities, Inc. is formed to enhance the retirement planning needs of clients by offering a wide range of wealth management products and services.
HORAN Associates, Inc. and HORAN Securities, Inc. moves its corporate offices to 4990 East Galbraith Road in Cincinnati to accommodate a growing staff. HORAN Associates, Inc. and HORAN Securities, Inc. rebrands to become HORAN.
HORAN expands footprint to the north by opening a second office in Dayton.
Having served clients in Kentucky for many decades, HORAN established a third office located in Fort Mitchell, Kentucky.
HORAN opens its fourth office which is located in Dublin, Ohio, to support the growing needs of clients and to expand the footprint of HORAN throughout Ohio.
HORAN Emerging Business Advisors is established as a separate business line for HORAN, focusing specifically on small and emerging business solutions.
At HORAN, we believe good health and true wealth create a better quality of life for our clients and their families. In 2023, we’re celebrating our 75th anniversary as an independent, trusted advisor with four locations across Ohio and Northern Kentucky. We provide dedicated service, support, and partnership to clients in employee benefits, retirement plan consulting, wealth management, and life insurance for estate and business planning.
We are proud to announce that effective June 1, 2023, HORAN Health, our Employee Benefits division, has become a part of HUB International. Our commitment to local client services, integrity and trust remains steadfast.
HORAN Wealth continues its 75-year legacy of independent support in retirement, life insurance, financial planning, investment advising and more. To learn more about HORAN Wealth, click here.